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Brand Identity Design for Web Agency
The Ask
Create a complete brand identity packet for a newly established web agency which includes logo, typography, color palette, and branded templates that reflects the agency’s modern, creative, and professional tone.
My Role
As the lead brand designer, I was responsible for building a cohesive visual identity that the agency could carry across all platforms, including digital, print, and client presentations. My contributions included designing a custom logo suite featuring primary, secondary, and icon marks; selecting a versatile type system paired with a complementary color palette; and creating branded templates for pitch decks, social media, and business cards. To ensure long-term consistency, I also assembled a comprehensive brand style guide for use across all future assets.
The Process
1.
Conducted a brand discovery session to clarify tone, values, and audience.
2.
Developed moodboards and design direction options for client selection.
3.
Iterated on logo concepts and refined the final mark to ensure versatility and scalability.
4.
Applied the brand system across real-world mockups to ensure functionality.
5.
Packaged the identity into a polished PDF brand guide and folder of assets for easy client use.
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The Outcome
I delivered a professional and cohesive visual identity system designed for seamless use across platforms, ensuring brand consistency from day one. To support ongoing creative work, I provided the client with a clear and usable brand toolkit that could be easily adopted by both in-house and outsourced teams. This foundation enabled consistent storytelling across web, social, and marketing channels, ultimately helping to establish early brand recognition and credibility during the agency’s launch.
Let’s Build Something Brilliant.
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