Social Media for Tribeca 2025
Social Media & Marketing Support
2025
challenge / NEED
With multiple marketing channels in motion, the challenge was ensuring social media content stayed aligned with the event’s core messaging, program details, and partner visibility. The content needed to be informative, brand-consistent, and timely, while fitting naturally into a larger campaign narrative.
process
Campaign Alignment: Reviewed event messaging, program details, and partner positioning. Ensured consistency with website design and email blast language.
Content Development: Designed and wrote social posts focused on: Event announcement, Program highlights, and partner recognition.
Coordination & Execution: Scheduled posts to align with email sends and website updates. Made real-time adjustments based on campaign needs. Ensured accuracy, clarity, and brand cohesion across all posts.
THE SOLUTION
I created targeted social media posts that reinforced the broader marketing strategy by: Highlighting the event program and key moments, featuring partners in a way that felt intentional and value-driven, and supporting the official event announcement and key reminders. I maintained visual and tonal consistency with the website and email campaigns which ensured social media functioned as a supportive amplification tool.
Social Media for Tribeca 2025
Social Media & Marketing Support
2025
challenge / problem
With multiple marketing channels in motion, the challenge was ensuring social media content stayed aligned with the event’s core messaging, program details, and partner visibility. The content needed to be informative, brand-consistent, and timely, while fitting naturally into a larger campaign narrative.
process
I created targeted social media posts that reinforced the broader marketing strategy by: Highlighting the event program and key moments, featuring partners in a way that felt intentional and value-driven, and supporting the official event announcement and key reminders. I maintained visual and tonal consistency with the website and email campaigns which ensured social media functioned as a supportive amplification tool.
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