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Social Content Creation for Micro-Influencer
The Ask
@Tyrathecreative is a micro-influencer on TikTok, Instagram, and Youtube known for her empowering content around creativity, lifestyle, and personal growth. With a growing audience and a consistent content schedule, Tyra needed help maintaining quality and consistency across her video content while focusing on expanding her brand.
Tyra needed a versatile digital content partner to assist with short-form and long-form video editing, content creation, and managing her publishing workflow across TikTok and other social platforms.
My Role
As her content editor and manager, I supported Tyra by editing TikToks, Reels, and YouTube videos using Canva and Final Cut Pro, while developing consistent visual styles and pacing that aligned with her brand voice. I optimized content formats for each platform, organized and scheduled posts within her content calendar, and provided additional support through caption writing, trending audio suggestions, and custom thumbnail design.
The Process
1.
We worked collaboratively using shared folders for raw footage and versioned edits.
2.
I managed timelines and feedback loops to ensure Tyra could stay focused on content ideation while I handled post-production.
3.
I used Canva for rapid short-form edits and social-ready formatting, and Final Cut Pro for more detailed YouTube cuts and storytelling.
The Outcome
As a result of my support, Tyra’s video output increased from once or twice a week to three times per week, significantly boosting consistency. I also reduced her weekly editing workload by over eight hours, allowing her to focus on other priorities. Additionally, I helped strengthen her brand’s visual consistency across all platforms.
Let’s Build Something Brilliant.
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